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Marketing & Advertising
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The Fusion of Marketing and Advertising:Career Opportunities

Introduction
Skills Required
Eligibility & Courses
Top Colleges
Entrance exams
Work Description
Job profiles
Top recruiters
Pros & cons
FAQ
Explore Career Opportunities
Marketing & Advertising

Introduction

Every organization recognizes the importance of Marketing and Advertising to keep its audience well-informed about the products and services it offers. The fundamental objective of any business is to effectively market and sell its offerings for sustainable profitability. Opting for a career in Marketing and Advertising presents an enticing opportunity, given the integral role it plays in tasks such as formulating marketing strategies, conducting market research, pricing, promotion, and advertising.

In the rapidly growing Indian economy, a profession in Advertising holds significant promise. Advertising agencies actively seek individuals who are not only highly creative but also possess the ability to think independently while thriving in collaborative environments. Given the intense competition within the Marketing and Advertising industry, a relentless commitment to excellence is crucial for success.

As new platforms continually emerge, providing companies with additional avenues for promotion, the need for skilled marketers becomes increasingly paramount. Pursuing a marketing course opens doors to diverse professional opportunities. A career in Marketing and Advertising not only offers the chance to work in a dynamic and engaging environment but also comes with competitive remuneration.

Skills Required

IT Skills

Eligibility and Courses

12th Standard

Graduation/Diploma

Post-Graduation/ Diploma

Candidates should clear Class 12th from a recognized board.

Candidates should clear a bachelor’s degree or diploma from any esteemed university.

They can pursue a degree in any relevant field such as:


  • Bachelor of Journalism and Mass Communication
  • BA in Advertising and Brand Management
  • BA in Advertising and PR
  • BA in Advertising, Sales Promotion, and Sales Management
  • BA in Advertising and Brand Management
  • BA Advertising



Candidates should clear a master’s degree or diploma from any esteemed university. They can pursue a degree in any relevant field:

  • Diploma in marketing management
  • Diploma in sales and marketing
  • Diploma in digital marketing
  • Advanced Diploma in Advertising Sales Promotion & Sales Management
  • MA in Advertising and Brand Management



Pass with minimum of 45% – 60% aggregate marks.

Pass with a minimum of 45% – 60% aggregate marks.

Pass with a minimum of 45% – 60% aggregate marks.

They can pursue any stream. After this, they can be eligible for a bachelor’s degree.

After this, they can be eligible for a master’s degree.

After this, they can be eligible for doctoral programs.

Top Colleges

College Name

Location

Xavier Institute of Communications – [XIC]

Mumbai


IIS (Deemed to be University) – [IISU]

Jaipur

Kishinchand Chellaram College – [KC College]

Mumbai

Jamnalal Bajaj Institute of Management Studies -[JBIMS],

Mumbai

Indian Institute of Management – [IIM] 

Indore

MIT World Peace University – [MIT-WPU]

Pune

Entrance Exams

Exam Name

Conducting Body

Duration

Frequency

IIMC Entrance test

Indian Institute of Mass Communication

2 hours

Once in a year

Xavier Institute of Communication Online Entrance Exam (XIC-OET)

Xavier Institute of Communications

1 hour 30 minutes

Once in a year

Delhi University Entrance Test (DUET)

National Testing Agency (NTA)

2 hours

Once in a year

Central Universities Common Entrance Test (CUCET)

Jointly conducted by 14 universities

2 hours

Once in a year

Common Admission Test(CAT)

Indian Institutes of Management (IIMs)

2 hours

Multiple times a year

Management Aptitude Test (MAT)

All India Management Association (AIMA)

2 hours 30 minutes

Multiple times a year

Graduate Management Admission test(GMAT)

Graduate Management Admission Council

2 hours 45 minutes

Multiple times a year

Work Description

Job Profiles

Advertising Graduates

Job Name

Job Description

Brand Managers

The Brand Manager is in charge of promoting a brand to a large audience. Before they can sell a product, they must believe in it. From the customer’s perspective, brand managers must establish a positive image of the product.

Market Research Analyst

A Market Research Analyst analyses market data with statistical tools, generates reports and delivers them to management and clients.

Business Development Manager

Creating new business opportunities, meeting existing targets, and accepting new difficulties as they arise are all part of their job description.

Public Relation Manager

All actions linked to the organization’s public relations must be coordinated by the PR Manager. They must also collaborate with teams from other departments.

Project Manager

They should ensure that all projects are completed on time. A Project Manager must manage many projects at the same time and communicate project requirements to team members.

Blog Manager

Your buyer profiles will be so well understood by your blog manager that published material will answer their requirements, wants, and issues.

Marketing Operations Manager

Marketing operations specialists are in charge of tracking, measuring, and analyzing the performance of marketing campaigns to the company’s overall objectives.

Copywriter

People with this job title are in charge of coming up with concepts/ideas and highly targeted ad material for one or more clients. Copywriters must adapt to changes in format, copy, and media by the Client’s strategies.

Account Director

People in this job role are in charge of both leading and managing the client’s relationship with their company. Account directors must also ensure that their client’s promotional and advertising goals are satisfied.

Art Director

The graphic production of general advertising campaigns for one or more accounts is the responsibility of the people in this job description.

Market Research Executive

They are in charge of performing consumer behavior surveys. So that they may advise the creative and production teams on how to best communicate their message.

Advertising Designer

They collaborate closely with customers and businesses to use type, photography, illustration, and color to create a statement. An advertising designer can work in a variety of mediums.

Media Director

They are in charge of monitoring media planning management, which includes budgets, costs, resource allocation, and strategic leadership.

Advertising Assistant

Advertising assistants support advertising professionals and executives with administrative and marketing tasks.

Top Recruiters

Pros

Cons

FAQs

What is the role of Marketing and Advertising in an organization?

Marketing and Advertising play an integral role in keeping the audience well-informed about the products and services an organization offers. They are crucial for effectively marketing and selling the organization’s offerings for sustainable profitability.

Why is a career in Marketing and Advertising promising in the Indian economy?

In the rapidly growing Indian economy, a profession in Advertising holds significant promise. Advertising agencies actively seek individuals who are highly creative and possess the ability to think independently while thriving in collaborative environments.

What skills are needed for a career in Marketing and Advertising?

Skills required for a career in Marketing and Advertising include creativity, the ability to think independently, and a relentless commitment to excellence.

What skills are needed for a career in Marketing and Advertising?

Pursuing a marketing course opens doors to diverse professional opportunities. It not only offers the chance to work in a dynamic and engaging environment but also comes with competitive remuneration.

What is the importance of new platforms in Marketing and Advertising?

As new platforms continually emerge, they provide companies with additional avenues for promotion, making the need for skilled marketers increasingly paramount.

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