Marketing & Advertising
Advertising
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Introduction
Advertising is a method of communicating with a particular product or program’s consumers. The Advertising curriculum delves into the fundamentals of advertising marketing, including principles, design, advertising, communications, methods, and management. The aim of advertising is to allow people to buy business products/services or even to raise awareness about social concerns.
Advertising is amongst the most important divisions of almost any business that assures its profitability. If you want to pursue advertising as a profession, it will almost certainly offer you attractive job opportunities. However, there are several things to consider while deciding on such a career path.
Skill Required
Students interested in studying advertising ought to have the following skills and characteristics:
- Creative Skills:Success in advertising requires the ability to develop unique and compelling concepts, messages, and visuals that will engage target audiences.
- Communication Skills:Advertising professionals must be able to effectively communicate their ideas to clients, team members, and stakeholders. They must also be able to present campaigns and ideas in a clear and concise manner.
- Analytical Skills: Advertising professionals must be able to analyze data and consumer behavior to determine target audiences and develop effective advertising strategies.
- Project Management Skills: Advertising campaigns often involve managing multiple projects and deadlines, and professionals in this field must have strong organizational and project management skills to ensure that campaigns are delivered on time and within budget.
IT Skills
- Creative and Design Software: Proficiency in creative and design software, such as Adobe Creative Suite, is crucial for creating eye-catching and effective advertising materials.
- Data Analytics: Advertising professionals must be able to analyze data and track the performance of advertising campaigns to measure their effectiveness and make data-driven decisions.
- Project Management: Advertising professionals must be able to manage multiple projects and campaigns simultaneously, working effectively with cross-functional teams and meeting tight deadlines. Tools such as Asana, Trello, and Monday.com can help streamline these processes. Additionally, excellent organizational and time-management skills are essential.
Eligibility and Courses
| 12th Standard | Undergraduate | Post-graduation | Online Courses |
|---|---|---|---|
| The candidate should pass class 12th from any educational board. | Now, they can pursue UG from any recognized college. Or they can pursue a diploma or Advertising certificate course | If they want to study further, they can go for a master’s degree in Advertising. |
Google Ads for Beginners- Udemy Google Digital Marketing & E-commerce Professional Certificate- Coursera Digital Advertising Strategy Specializatio-Coursera Digital Advertising 101: How to Develop a Winning Online Advertising Strategy- Hubspot Academy |
| He/she should gain a minimum of 50% marks to get admission for higher studies. | He/she should gain a minimum of 50% marks to get admission in post-graduation. | The candidate should try to gain a good percentage to increase their chances of getting a job. | - |
| The candidate can pursue 12th class from any stream (Science, Commerce, or arts). | They can pursue graduation in relevant Advertising courses. Some degrees are BA Advertising Bachelor of Arts in Advertising and Public Relations BA Sales Promotion and Management | They can pursue post-graduation in relevant Advertising courses. | - |
Top Colleges
| 12th Standard | Undergraduate |
|---|---|
| Xavier Institute of Communications - [XIC] | Mumbai |
| IIS (Deemed to be University) - [IISU] | Jaipur |
| Kishinchand Chellaram College - [KC College] | Mumbai |
| Mithibai College of Arts | Mumbai |
| Jai Hind College - [JHC] | Mumbai |
| MIT World Peace University - [MIT-WPU] | Pune |
Entrance exams
| - | Exam Name | Purpose | Institutes you can get into |
|---|---|---|---|
| Undergraduate | NPAT | To get into BBA in Branding and Advertising | NMIMS, Mumbai |
| Post-graduate | XIC Entrance Test(XET) | To get into Post Graduate Diploma | Xavier Institute of Communications - [XIC] |
Work Description
- Develop and execute advertising strategies to increase brand awareness and drive sales
- Conduct market research and analyze consumer behavior to identify target audience
- Collaborate with cross-functional teams, including design and marketing, to produce effective advertisements
- Manage advertising budget and allocate resources efficiently
- Stay current on industry trends and incorporate them into advertising plans
- Plan and execute advertising campaigns across various platforms, including print, digital, and social media
- Measure and analyze the effectiveness of advertising efforts and make data-driven adjustments
- Build and maintain relationships with media outlets and vendors
Job Profiles
Top Recruiters
The types of Advertising jobs available are determined by a person’s skills and also by the standard of education they have obtained. The following are some of the main areas of employment & job requirements that people can pursue after finishing Advertising degrees. Copywriters, event planners, graphic designers, marketing coordinators, product managers, and media buyers are just some of the jobs individuals could do.
| Top Advertising Company | ||
|---|---|---|
| Ogilvy & Mather Ltd | Contract Advertising India Ltd | Grey India |
| McCann Erickson India Ltd | Hindustan Thompson Associates (HTA) | Chaitra Leo Burnett Pvt Ltd |
| Mullen Lowe Lintas Group | Dentsu Aegis | Rediffusion Dy & R Pvt Ltd |
| R.K Swamy/ BBDO Advertising Ltd | GroupM | JWT-India |
Pros and Cons
Pros
- Creative Environment: Advertising offers opportunities for creativity and self-expression, as advertising professionals have the chance to develop and execute innovative campaigns and advertisements.
- Fast-Paced Industry: The advertising industry is fast-paced and constantly evolving, providing exciting and challenging opportunities for professionals to stay at the forefront of trends and technologies.
- Opportunities for Growth and Development: Advertising offers opportunities for continuous learning and growth, as well as the chance to work on diverse projects and campaigns.
- Impact on Business Success: Advertising plays a critical role in driving business success, as effective advertising campaigns can help build brand awareness and generate leads and sales.
Cons
- Pressure to Meet Performance Goals:Advertising professionals are often under pressure to deliver measurable results and meet performance goals, which can be stressful.
- Competition for Jobs: Advertising is a highly competitive field, with a high demand for skilled professionals, which can make it difficult to find job opportunities.
- Long Hours and Tight Deadlines: Advertising campaigns often have tight deadlines and can require long hours and weekend work, leading to a demanding work schedule.
- Rapid Changes in Technology: The advertising industry is constantly evolving, with new technologies and trends emerging, which can make it challenging to keep up with the latest advancements.
