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Why opt for Advertising Course and what is Advertising?
Advertising is a method of communicating with a particular product or program’s consumers. The Aim of advertising is to allow people to buy business products/services or even to raise awareness about social concerns. Advertising is amongst the most important divisions of almost any business that assures its profitability.
If you want to pursue advertising as a profession, it will almost certainly offer you attractive job opportunities. However, there are several things to consider while deciding on such a career path.
The Advertising curriculum delves into the fundamentals of advertising marketing, including principles, design, advertising, communications, methods, and management. Because of increased competition in the industry, there is a higher supply of people with promotional knowledge and expertise. With such a college degree in advertising, one could continue in the advertising field of study.
Throughout the advertising industry, advertising was first established as a concept. It was a way of informing people about so many items and services you provide. Any degree in communications, journalism, advertising, or marketing can also be used to seek professional opportunities.
Eligibility Criteria for Marketing
An advertising career, degree, or certificate is available at colleges and universities. The following are the eligibility requirements for both levels of advertisement courses work:
| Degree | Educational Qualification |
|---|---|
| PG Level | Applicants must have graduated from a recognized board or university with at least 45% to 60% of the total grade point average (GPA). |
| UG Level | Class 12th applicants must have a least of 45% to 60% qualifying examination in order to be considered. |
Required skills for Advertising
Advertising is the appropriate job choice for anyone, unless you’re a person who is eager, innovative, strong, positive, and can multitask. Students interested in studying advertising ought to have the following skills and characteristics:
| Candidate Requires the Following Skills | ||||
|---|---|---|---|---|
| Belief | Imagination | Creativity | Working in a high-pressure atmosphere is a must | Ability to work under pressure and adhere to strict timelines |
| Collaboration | Concentrating on a specific goal | Ability to solve problems | Ability to persuade | Skills in leadership |
| Optimistic | Ability to make choices | Abilities in people | Ability to communicate | Multi-tasking ability |
The need for advertising specialists is increasing every day. To have a better future, you should always be prepared to give your best effort. Advertising is now a platform through which businesses use various methods and techniques to convince the general public to purchase their products.
Different Advertising course program ?
Students can take an in-depth look at multimedia, communications, marketing campaigns, and managerial concepts and skills as part of a marketing course program. With such a wide range of subjects, learners learn how to communicate with customers, give rise to problems, and solve them. The section of the course’s overall aim is to teach learners how to recognise issues and control and execute marketing campaigns. Candidates can explore the profession of advertising across a range of courses. Several examples of such Advertising courses are:
| Advertising courses | ||
|---|---|---|
| Journalism and Mass Communication Bachelor's degree | BA Advertising | Graduate Certificate in Advertising |
| Media Management Bachelor's Degree | Bachelor of Arts in Advertising and Public Relations | Public Relations and Advertising diploma |
| B.A. in advertising and marketing | Sales Promotion and Management BA | Advertisement and marketing communication diploma |
Depending on which grade you participate in, students will receive either a Certificate, Diploma, or Advanced Diploma. So, at base (Certificate), medium (Diploma), and expert (Advanced Diploma) stages, the volume of course material and tests included within every module depends on the level.
The following are the major subjects covered in Advertising courses work at various levels.
| Advertising courses | |||
|---|---|---|---|
| Communication: An Overview | Media planning and ad campaign | Marketing Research and Communication Theory | Basics of Advertising |
| Public Relations & Advertising | Verbal and Visual Communication | Media Preparation | Public Relations Principles |
| Creativity and Campaign Planning | Corporate Communications and Media Relations on the Digital web | Principles, Ideas, and Management of the Advertising Industry | Communication Studies |
| Creating Commercials | Consumer Behavior: An Introduction | Advertising Study: A Basic Overview | Marketing Strategies, Public Relations, and Advertising |
| Creating Ad Copy | Ethics & Journalism Laws | Theory and Technology for Production | Visual representation & Advertising Theories |
Admission procedure for Advertising
Entry to advertising courses is based mostly on merits or qualifying tests.
Admission by Merit
- Most institutes in India use the straight registration process to admit students to advertising programmes.
- Applicants are chosen based on their basic academic performance.
- Candidates who do not meet the cut-off score must either stay during the next cut-off ranking or reapply to a different college.
- Applicants might enroll in a community college mostly on the basis of evidence or advertisement.
- All those who achieved or exceeded the intended campus's cut-off marks would be considered for admission.
Admission on the basis of a test score
- The entrance exam is usually held for admission to an MBA programme in advertising or even a postgraduate programme in the same field.
- choice is made based on performance in an institution's entrance exams.
- Applicants must first register with a university/college in order to do so.
- Candidates are given an examination plan by the institution.
Entrance exams for Advertising
There are a number of universities that need students to take entrance tests in order to be admitted to various advertising degrees.
- A nationwide admission test for MBA/PGDM programmes at more than 100 institutions, XAT is administered by the XLRI, Jamshedpur. An internet-based admission test is required for Jamshedpur, which lasts three hours. While most institutions do not hold admission tests for advertising campaigns, a few institutions will.
- There is a 120-minute exam season for the IIMC (Indian Institute of Mass Communication) offline examination. Also, as a university-level entrance exam for numerous postgraduate multimedia communication programmes, the IIMC Admission Test is administered by IIMC.
- Xavier's Institute of Communications, Mumbai, holds an admissions test for entrance to several degree courses in the subject of news media provided by the institution.
Top Colleges to study Advertising
Candidates who wish to opt for advertising courses need to check the list of top advertising courses in india.
| Top Colleges | ||
|---|---|---|
| Xavier Institute of Communication, Delhi | Indian Institute of Journalism and New Media, Bengaluru | Madras Christian College, Chennai |
| Symbiosis Institute of Media and Communication, Pune | Manorama School of Communication, Kottayam | St. Xavier’s College, Mumbai |
| Institute of Management- Christ University, Bengaluru | Delhi University | Amity University, Noida |
Advertising Career options and job prospects
In the future, advertisements will provide a diverse range of opportunities. A person works at marketing companies, graphic arts firms, advertising firms, and a variety of other places. They may work in the marketing department of practically any organisation. Depending on their interests, abilities, and experience, they may perform as a digital marketing agency, SEO experts, advertising directors, project managers, project leaders, and more.
Taking promotion and advertising courses offers a variety of potential in the future. The advertising profession has a significant impact on people’s lives, as well as their purchasing decisions. They are in charge of managing, planning, analysing, and researching the needs of their target customers and current market trends.
With the development of new organizations and companies every year, the need for workers from advertisements is increasing. “Any organization that adopts this area of work has become a requirement in today’s environment.” Each year, the number of people employed throughout the advertising business grows.
Future Scope of Advertising
Short clip ads, display advertising, digital marketing and promotional technologies, and theater graphs are some of the advertising ideas for coming and today. Students are able to learn about the latest innovations and subjects every other year, which will help people in their future efforts.
Every other year, a particular experience is offered in advertisements and marketing courses. People need to be educated on a variety of fresh ideas and subjects which might help them in their professional growth. The academic studies emphasize video production and strategic leadership.
In both India and abroad, the research on advertising seems to have wide implications for marketing areas. Individuals with layout, sales strategies, and loud-noise advertising expertise can participate in a number of well-known Indian and international corporations.
Individual people with an understanding of marketing and advertising will be in high demand due to the increased competition by many businesses and industries. People with experience and competencies in interaction, strategy management, and effective advertising planning and management will be in a growing market both domestically and internationally. The advertising industry’s workforce has grown by much more than.
To maximise their profits and increase their customer base, firms invest heavily in advertising. There seems to be a requirement for such advertising context to work to launch and market new product firms to prospective customers, as they appear virtually each year.
Top Advertising Companies
The types of Advertising jobs available are determined by a person’s skills and also by the standard of education they have obtained. The following are some of the main areas of employment & job requirements that people can pursue after finishing Advertising degrees. Copywriters, event planners, graphic designers, marketing coordinators, product managers, and media buyers are just some of the jobs individuals could do.
| Top Advertising Company | ||
|---|---|---|
| Ogilvy & Mather Ltd | Contract Advertising India Ltd | Grey India |
| McCann Erickson India Ltd | Hindustan Thompson Associates (HTA) | Chaitra Leo Burnett Pvt Ltd |
| Mullen Lowe Lintas Group | Dentsu Aegis | Rediffusion Dy & R Pvt Ltd |
| R.K Swamy/ BBDO Advertising Ltd | GroupM | JWT-India |
