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Marketing & Advertising
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Digital Marketing

Digital Marketing

Introduction

The promotion of products and services through digital platforms to reach a large target audience is known as digital marketing. With online advertising and marketing initiatives that employ digital devices, platforms, channels, data, and technology, the field of digital marketing is booming. 

Today, every business, from small to large, uses digital channels to communicate with customers, such as email, search engines, and social media. As a result, the expansion of digital marketing is accelerating. It is advantageous to pursue a profession in digital marketing.

The current state of the Digital Marketing Course indicates that it is at its height and will remain so for obvious reasons. It helps you create and manage a marketing strategy for your business’s website. We’ll talk about digital marketing courses in this article.

Skills Required

IT Skills

Eligibility and Courses


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Online Course


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Top Colleges


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Entrance Exams


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Job Profiles

Job Profile Job Description
Digital Marketing Consultant A digital marketing consultant's tasks include managing SEO projects, web design, social media promotion, and advertising campaigns.
Content Marketing Manager A content marketer's goal is to develop unique and interesting material and promote it across digital media. The content marketer is in charge of ensuring that the web content is optimized for search engines.
SEO Specialist Keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many other tasks are all part of an SEO executive's job description.
Inbound Marketing manager An inbound marketer's responsibilities include funnel management and conversion at each stage. Conversion rate optimization, drip marketing, and lead nurturing are among their responsibilities.
Social Media Manager A social media marketing manager's responsibilities include managing social media campaigns, increasing the brand's social media presence, building a network of social media influencers, posting and commenting on relevant blogs, participating in online discussions, and more.
Conversion rate Optimizer They manage marketing's important conversion points, improve landing page conversion rates, and improve lead-to-customer conversion rates.
Market Research Analyst They research market circumstances and look for opportunities to sell a service or product. They collect data on the customer's preferences and requirements.
Email Marketer Identifying the target audience and expanding the email list are two of their responsibilities. In addition to creating and conducting direct email marketing campaigns, an email marketer's responsibilities include proofreading emails, ensuring mobile-friendly email layouts, and more.
Media Planners A digital marketing team's media planners are essential members. Their job entails estimating and budgeting for a given plan's outcomes.

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