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Art Director

Introduction

Any field that deals with creativity, innovation, and art, as an individual to direct and oversee the process. Directing art is an important and impressive job title that exists across, graphic designing, advertising, marketing, publishing, film and TV, web designing, and video games. If you are creative and in the creativity field then you could possibly work your way up to becoming an Art Director.

Are you interested in building a career as an Art Director?

If you are already aspiring to become an art director you might want to know his/her daily responsibilities and profile.

This blog gives you a brief idea of the working life of an Art Director.

Job Description

Art Directors are mostly responsible for visual illustrations, drawings, designs, and images in magazines, newspapers, product packaging, and movie and television productions. An art director’s daily tasks differ from field to field but a constant duty of any art director is to create an overall visualization and direct other team members working on the project.

Advertising art director job description:

In advertising art directors ensure that the message of their clients reaches their potential consumers with the help of graphics and images. Art directors are responsible for the visual aspects of a media campaign.

Publication art director job description:

Art directors in publications typically oversee the layout of images in catalogs, magazines, and newspapers and sometimes for websites as well.

Art director in animation and movies job description:

Art directors collaborate with the directors to determine the sets, props, and styles the film should have.

Responsibilities and Duties

Finding out the best possible way to represent a concept, visually
Determine the best photos, arts, images, and illustrations to use in a project
Develop the overall look and style of a Movie, newspaper, magazine, etc.
Direct graphic designers, set and exhibit designers, and other artistic works
Review and give feedback on designs, artwork, photography, and graphics developed by other staff members
Talk with clients to know their perspective about the style and artistic approach
Coordinate with other artistic and creative departments
Create and develop detailed budgets and timeline
Present designs to clients for approval

Eligibility

Certification

Certifications can be a useful asset to show employers you know a great deal. However, not all certifications are made equivalent. Not only will getting these certifications give you a leg up for job hunting, but they will also likewise boost your general worth.

1.CGCM - Certified Graphics Communications Manager

The In-Plant Printing and Mailing Association’s (IPMA) CGCM designation was developed in 1976 to establish an expert norm of proficiency for the in-house graphic arts and printing management profession.

2.NCIDQ – Certified Interior Designer

The NCIDQ Examination comprises of three separate test sections, the Interior Design Fundamentals Exam (IDFX), the Interior Design Professional Exam (IDPX), and the Practicum Exam (PRAC), that measure a candidate’s capability in interior design standards and application of knowledge to secure public health, security, and welfare.

3.PCM – Professional Certified Marketer

The American Marketing Association’s Professional Certified Marketer (PCM) program serves you a tangible, helpful approach to do both. You can earn the PCM designation by passing an exhaustive exam covering the key areas of marketing.

4.Project Management (2005)

Our Project Management 2005 test estimates your insight of how to oversee projects to guarantee that objectives are completed on time and within budget. The test depends on the Project Management Institute’s (PMI’s), Project Management Body of Knowledge (PMBOK) Third Edition approach.

To get a successful career in any profession, opt for courses with a government certificate from https://nsdcindia.org/

Skills Required

Most art directors are interested in creating and persuading. Creating refers to their interests in bringing out originality, imagination, and working with artistic media. Persuading interests indicates, influencing, motivating, and selling to other people.

IT Skills

As an Art director, you must have knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, involving applications and programming.

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Non-IT Skills

1. Communication Skills

Art directors must know how to listen and speak with staff and clients and they should understand the ideas of the employees and the desires of their clients for the artwork in advertisements, publications, and movie sets.

2. Creative Skills

Art directors are supposed to be creative, they must know how to come up with creative and innovative ideas to develop advertising and media campaigns, set designs, and layouts.

3. Leadership Skills

The Art Director’s role is one of leadership. Art directors must be able to organize, direct and motivate the subordinate artist and oversee production.

4. Organizational Skills

The art director must keep accurate track of the projects and the deadlines

5. Time Management Skills

It is critical for any art director to Balance competing deadlines, priorities, and multiple projects. while meeting strict deadlines

Work Environment

Most art directors work in Advertising, public relations, newspaper, magazines, and movie production firms. However, there are a small number of art directors who are self-employed. They collaborate with other designers and staff on visual effects.

Art directors work in a fast-paced office environment and they often work under a lot of pressure in order to meet their strict deadlines.

Salary Package

An average salary of an art director ranges between 35,000 INR to 70,000 INR per month.

The salary scale may differ depending on the Art directors, qualifications, experience, skills. It may also differ from firm to firm and city to city.

Conclusion

The employment of art directors has always been stable and it is projected to have no change. Nowadays Art directors who know more about digital web and mobile platforms are hired rather than those who are more comfortable with print media alone. The competition to be an art director is immense as many good artists and designers look forward to being art designers one day. Artists with good creativity and portfolio are most likely to make it in art director career.

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