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What is BMM: Exploring its Benefits in the Job Market?

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What is BMM


What is BMM? Bachelor of Mass Media (BMM) is a highly sought-after course among Class 12 students, offering a comprehensive exploration of mass media communication forms such as newspapers, magazines, cinema, radio, and television. This three-year undergraduate program caters to individuals interested in journalism and media, providing a wide array of career prospects. BMM equips candidates with essential skills like research aptitude, verbal communication, and presentation abilities. So, if you’re wondering “What is BMM?”, it’s a course that can open up a world of opportunities for you.

The BMM career in India emphasizes a creative and innovative approach to journalism and mass communication, encompassing digital and internet media. This course is an ideal choice for those passionate about or interested in pursuing a career in the media industry. In conclusion, if you’re still asking “What is BMM?”, it’s a course that can lead to a rewarding career in the media industry.

Skills Required

IT Skills

Eligibility and Courses

10+2 class

Bachelor’s degree

Must pass 12th from a recognized board

For a bachelor’s degree apply to a college

Have a minimum score of 50-60% (for general)

45% (for reserved candidates)

There is no upper age limit. You can take admission either with merit or an entrance exam.

BMM Admission Process-

Admissions to the three-year Bachelor of Mass Media programme will be based on the admission policies of specific Indian mass media colleges. Aspirants will be admitted to colleges in a variety of ways. Media colleges in India use one of two admissions methods: merit-based or entrance test-based.


  1. Colleges will take into account the candidate’s previous academic qualifications, such as Class 12 Board test scores.
  2. After the colleges have narrowed down the candidates based on their previous academic achievements. They begin a selection process that may involve a Personal Interview and/or a Group Discussion.
  3. Candidates will be admitted to the course based on their previous academic qualifications and the selection series procedure.

Top Colleges

College name


International Institute Of Management Media And I.T.

New Delhi

St. Xaviers College (SXC)


Loyola College


St. Andrew’s College of Arts, Science, and Commerce

Bandra West, Mumbai

IIFA Multimedia


Amity University


National Institute Of Mass Communication And Journalism – [NIMCJ]


MIT World Peace University (MITWPU)


Vivekananda Institute of Professional Studies (VIPSS)

New Delhi

Indira School of Communication (ISC)


Career opportunities-

BMM course graduates have a plethora of options waiting for them; all they have to do is seize them. Companies, government organizations, and public institutions may have openings in fields such as:

  1. Broadcasting
  2. News reporting
  3. Editing
  4. Advertising
  5. Telecommunications
  6. TV Channels
  7. Websites

Scholarship program for students in BMM-

Depending on their grades in 12th grade or their achievement on the Entrance Exam, many universities grant students scholarships. Scholarships are given out by state governments or private universities depending on grades or merit in the 12th grade. If they offer an entrance exam, the results will be used to award scholarships.


The government offers a number of scholarship possibilities through numerous programs, such as the Prime Minister Special Scholarship Scheme. The government of India grants scholarships based on caste and minority groups.

Internships program for BMM Students-

It is important for students of every field to pursue internships. Internships help them to get experience working in a professional environment. Students of BMM should also look for relevant internships.

Candidates can go for paid as well as unpaid internships. It will help you to enhance your professional skills.


To become a BMM graduate, first, you need to pass 10+2 with a minimum percentage. So that, you can take admission to the best college for bmm course. You need to maintain a proper cgpa for getting a job. You can also pursue a master’s degree if you want to. Other than, these skills a BMM student should have the following skillset
  1. Creativity
  2. Research skills
  3. Communication skills
  4. Analytical skills
  5. Interviewing skills
  6. Confidence
  7. Networking skills
  8. Problem-solving skills

Entrance Exams

Entrance-exam based BMM colleges

Exam name

Conducting Body



Symbiosis International University


St. Xavier BMM Entrance exam

St. Xavier College Mumbai

Computer-based test


Guru Gobind Singh Indraprastha University


  • SET –  This is a university level entrance exam conducted by the Symbiosis International  University.

  • St. Xavier BMM Entrance ExaminationThe St. Xavier College Mumbai, conducts an  Entrance examination for its admission to the BMM course. 

Important facts about BMM-

  1. Bachelor of Mass Media is the full form of BMM.
  2. The duration of the BMM is three years.
  3. The BMM course is only accessible in a full-time format.
  4. The complete BMM curriculum is broken down into six semesters. Effective Communication Skills, Fundamentals of Mass Communication, Principles of Marketing, Print Production and Photography, and other topics are covered in the BMM course.
  5. Editor, photojournalist, news reporter, film director, illustrator, sound engineer, and many other BMM job descriptions are available.
  6. The typical annual course fee for the BMM program is between INR 10,000 and INR 125,000.
  7. The majority of BMM admissions will be based on a merit list. Some colleges and universities, on the other hand, prefer to use entrance examinations as part of their admissions process.

BMM Course Curriculum-

BMM is a three-year program that is broken down into six semesters. Candidates normally have to choose a specialization in the last semester, such as journalism, advertising, or public relations. Most Indian colleges follow and study the following list of disciplines throughout their curricula. While a few universities make slight changes, the foundation of the BMM topics is the same across the board.

Semester 1

Effective Communication skills – I

Fundamentals of Mass Communication

Introduction to Computers

Landmarks Events in the History of World

Introduction to Sociology, The Sociology of News and Social Movements in India 

Semester 2

Effective Communication Skills – II

Political Concept and Indian Political System

Principles of Management and Marketing

Introduction to Physiology

An introduction to Literature

Semester – III

Introduction to Creative Writing

Introduction to Culture Studies

Introduction to Public Relations

Introduction to Media Studies

Understanding Cinemas

Semester – IV

Introduction to Advertising

Introduction to Journalism

Print Production and Photography

Radio and Television

Mass Media Research

Semester – V

Advertising in Contemporary Society


Advertising Design

Consumer Behaviour

Media Planning and Buying

Brand Building

Semester – VI

Press Law and Ethics

Broadcast Journalism

Business and Magazine Journalism

Internet and Issues in Global Media

News Media Management

Post Graduation after BMM-

After completing the BMM course, a candidate may seek employment or pursue a postgraduate degree. Following the completion of a BMM course, some common PG courses that can be pursued include-

  1. MBA
  2. Masters of digital media
  3. Master of mass media
  4. Master of journalism and mass communication
  5. PGDM in Mass media
  6. PGDM in management courses

Job Profiles

In India nowadays, a person who has completed a Bachelor of Mass Media (BMM) course has a multitude of job options. However, a BMM graduate's employment titles are mentioned below.

Job Profile

Job description


On behalf of the organization, the individual is responsible for managing a severe issue and publishing articles relevant to dynamic agendas.


The individual must work as an editor and strive to highlight his or her knowledge and abilities.

Freelance writer

The same functions and responsibilities include writing articles and stories for the organization, which are assigned to him on a part-time basis.

News Analyst

The employee must examine, correct, and verify the accuracy of the news that will be published in digital/print media.


In terms of publication, the profound credential necessitates a massive amount of talent and investigation. On behalf of print/digital media, they present all of the authentic features to the public.


Aspirants must give outcomes in terms of rechecking and making the article’s content error-free, as well as avoiding plagiarism


In the absence of the leader, the professional must be a member of the core team and work for the company, with additional obligations such as formatting and knowledge of plagiarism rules.

Top Recruiters

  1. Times Now
  2. Star World
  3. PayTM
  4. Hindustan Times
  5. Media Channels
  6. Star World
  7. Sab TV
  8. Indian Express
  9. Zee network

Advantages and Disadvantages of BMM-

Advantages of BMM-

  1. The Bachelor of Mass Media, or BMM, program is in high demand these days due to the growing demand for skilled media professionals in a variety of industries.
  2. A BMM graduate can find work in a variety of positions with good 
  3. Students will find this profession to be very promising and gratifying in terms of a career.
  4. The course aims to provide students with a solid foundation of effective communication and creative skills. 
  5. It assists individuals in obtaining writing employment and improving their communication abilities.

Disadvantages of BMM-

  1. You have to work for long hours. 
  2. Sometimes, to cover the news you have to go to odd locations and deal with several types of people.
  3. You have to keep yourself updated every time with all the news.



What is the Bachelor of Mass Media (BMM) course?

The BMM is a three-year undergraduate program that provides a comprehensive exploration of mass media communication forms such as newspapers, magazines, cinema, radio, and television. It caters to individuals interested in journalism and media.

What skills are required for a BMM degree?

Essential skills include media production, research and analysis, writing and editing, communication and presentation, IT skills, and understanding of digital media and web development.

What is the eligibility for the BMM course?

Candidates must complete their 12th or equivalent exam with a minimum score of 50-60% from a recognized board. The course is open to students from any stream. There is no upper age limit for most colleges.

What are the career opportunities after BMM?

BMM graduates can work in broadcasting, news reporting, editing, advertising, telecommunications, TV channels, and websites.

What are the pros and cons of a BMM course?

Pros include high demand for skilled media professionals, a wide array of job opportunities, and the development of effective communication and creative skills. Cons include long working hours, the need to go to odd locations to cover news, and the requirement to stay updated with all the news.

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