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SKILLS india mission

Skill India Digital Marketing Course

Skill India Digital Marketing Course: Job Role, Key learning outcomes, job opportunities, and more

Introduction
Role of Skill India Mission
Work Description
the scope and sector
Roles & RESPONSIBILITIES
skill and ability
Work Environment and Schedule
job salary
conclusion

Introduction to Skill India Mission

National Skill Development Corporation, or as many people know it NSDC, is a Non-profit public limited company incorporated on July 31, 2008, under section 25 of the Companies Act, 1956 by the Ministry of Finance as a Public Private Partnership model.

  • The mission of NSDC:
  • Upgrade skills to international standards through significant industry involvement and develop necessary frameworks for standards, curriculum, and quality assurance.
  • Enhance, support, and coordinate private sector initiatives for skill development through appropriate Public-Private Partnership (PPP) models; strive for significant operational and financial involvement from the private sector.
  • Play the role of a ‘market-maker’ by bringing funds, particularly in sectors where market mechanisms are ineffective or missing.
  • Prioritise initiatives that can have a multiplier or catalytic effect as opposed to a one-off impact.

Role of Skill India Mission for providing digital marketing career opportunities

The Skill India Initiative was started with the vision of helping the youth of India to be skilled and secure a better livelihood. The Fees for the Digital Marketing Course are covered by the government of India under the NSDC skill India initiative.
The Skill India Initiative has partnered with, private education institutes that offer such courses to help students get better opportunities to learn. One such institute is Hrishi Computer Education which provides the core 5 NSDC skill courses and is the only one to do so in the Palghar District.

Work Description of Digital Marketing Jobs

The Digital Marketer is Responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns on the Internet. Their marketing campaigns can be on various platforms such as web, SEO/SEM, email, social media, and display advertising and maintain the social media presence across all digital channels. They are also required to inform the higher management about the report on the performance of all digital marketing campaigns at the end of every month or quarter.

What is the Scope of the Digital Marketing Sector & Digital Marketing career in India?

Job roles in Digital Marketing

Job Description

Average Salary

  1. Digital Marketing Manager

Digital marketing managers create a strong digital presence of a brand. They leverage every channel under digital marketing to promote a business which increases a its sales cost.

Average salary for a Digital Marketing Manager in India is 7.2 Lakhs per year

  1. SEO Specialist 

The work of an SEO specialist is to optimize a business’s website and webpage ranking on a search engine such as Google and Bing

SEO Manager salary in India ranges between ₹ 3.3 Lakhs to ₹ 17.4 Lakhs with an average annual salary of ₹ 6.9 Lakhs

  1. Social Media Marketer

social media marketing is about taking the company’s social media platforms and engaging with the audience there

Social Media Manager salary in India ranges between ₹ 1.2 Lakhs to ₹ 10.5 Lakhs with an average annual salary of ₹ 4.1 Lakhs

  1. Content Marketer

For a content marketer, content is a key part of the job. The Job role involves creating content for the online world in the form of blog articles, videos, email newsletters, social media content, etc, and distributing it to promote the brand image.

Content Marketer salary in India ranges from ₹ 2.7 Lakhs to ₹ 21.0 Lakhs with an average annual salary of ₹ 6.0 Lakhs

  1. Email Marketer

Email is one form of marketing that all of us have been using for ages and a Statistics states that email marketing has a return on investment of 41%

Email Marketing Specialist salary in India ranges between ₹ 2.4 Lakhs to ₹ 14.1 Lakhs with an average annual salary of ₹ 4.8 Lakhs

Digital Marketer roles and responsibilities

  • They Plan and execute all digital marketing, including SEO and also Social Media.
  • They also maintain and manage marketing database, email, social media, and display advertising campaigns
  • They Build and Design the social media presence of an organization
  • The Digital marketer also has to Measure and report the performance of all digital marketing campaigns and by extension the ROI
  • Finding out trends in the market and capitalizing on those trends is a big part of the job
  • Brainstorming new and creative strategies for growth
  • They are also responsible for creating a Plan and then executing it
  • A Digital Marketer will also collaborate with internal teams to create landing pages and optimize the user experience
  • They must have a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • optimize user funnels

Skills and Abilities Required:

  • Social Media Marketing:
  • Social media marketing is one of the most important skills that digital marketers require as social media is one of the most important channels of marketing for a business. Digital marketers utilize targeted paid ads to reach a wider audience and the Marketers are required to handle multiple channels at once, reply to their customers through the channels, build an online community and create a cohesive brand story.
  • Search engine optimization:
  • Search engine optimization helps businesses improve their online presence and helps search engine users find answers to their relevant search queries. SEO can have a significant increase in the size of their customer base, traffic to their website, and revenue. SEO keeps changing and adapting to changes to search engine algorithms can greatly help the business
  • Data analysis:
  • Digital marketing involves a lot of data about website traffic, ad performance, social media post engagement, reach and keyword volume and to be a good Digital marketer one must be able to process large volumes of data and make meaningful interpretations from them.
  • Organization skills:
  • Digital marketers may be responsible for handling multiple social media profiles of a company, content creation for blogs, and making changes to websites. These tasks may have separate deadlines and may also require them to coordinate with several teams and require good organization skills.

Work Environment and Schedule

Working hours of a Digital Marketer are typically 40 to 45 hours per week although hours can increase during large-scale digital marketing agency and important project work. The role is largely office based with a lot of communication by phone but some might have to travel in order to visit clients.

How much is the digital marketing job salary?

The Average digital marketing job salary in India is somewhere around 2 LPA and goes up to 6 LPA as you gain experience. However, the actual figure you get may vary from Organisation to the organization due to many reasons.

Conclusion

One of the most common questions students have about Digital marketing is that “is digital marketing a good career in India?” a simple answer is yes, it is. According to a report, the future scope of digital marketing in the Indian digital industry alone is going to be worth more than $160 billion by 2025. which is thrice of its current value. Hence the demand for good Digital Marketers will surely increase.

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