JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)
Digital marketing
The Ultimate Guide to Being a Digital Marketing Lead: Skills, Salary, and More
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Introduction
The Digital Marketing Lead plays a pivotal role within an organization, acting as the architect behind the digital marketing strategy of a brand. This individual is tasked with designing, creating, and implementing comprehensive digital marketing strategies that align with the brand’s objectives and market positioning. Their responsibilities extend beyond the initial stages of strategy development; they also oversee the execution of the campaigns, ensuring that each element is fine-tuned to resonate with the target audience and achieve desired outcomes.
In their strategic role, a Digital Marketing Lead analyzes market trends, consumer behavior, and the competitive landscape to devise a plan that leverages the full spectrum of digital channels, from social media and email marketing to SEO and content marketing. Their goal is to craft a cohesive and dynamic online presence that not only engages potential customers but also drives conversions and enhances brand loyalty.
Leadership is a key aspect of their role, as they guide and inspire their team, fostering a culture of innovation and accountability. They collaborate closely with other departments, ensuring that the digital marketing strategy is integrated across all facets of the brand’s presence.
Moreover, the Digital Marketing Lead is responsible for monitoring the performance of digital marketing efforts, utilizing analytics to measure success and identify areas for improvement. They adapt strategies in real time to optimize results, demonstrating agility and a deep understanding of digital dynamics.
In essence, the Digital Marketing Lead is a visionary who shapes the digital future of a brand, blending creativity with analytical acumen to propel the brand forward in a digital-first world. Their work is instrumental in defining how a brand communicates and engages with its audience online, setting the stage for sustained digital growth and success.
Skills and Abilities
- Strategic thinking: These skills are among the top requirements for a Digital Marketing Lead. Strategic thinking is necessary to understand the target audience and develop a suitable marketing mix for the purpose of increasing market share and profitability.
- Search engine optimization: Without a Doubt, SEO is the most important skill to have for a Digital Marketing Lead as it will help increase traffic to the website. Their responsibility of improving the performance of a website depends on their proficiency with SEO techniques.
- Social Media Marketing: This is another skill that a person must have to become a successful Digital Marketing Lead as these skills will help them to engage effectively with their target audience and will help build brand image..
- Data analysis: This skill refers to the ability to collect and analyze large amounts of data in order to reach a conclusion on different topics subject to the data. A Digital Marketing Lead can use Data analyses to evaluate the results of the ongoing and finished campaigns
- Communication skills The Digital Marketing Lead is required to give instruction and explain concepts to the juniors, and other members of the team and build strategies for understanding customers therefore good communication skills are necessary. Good Communication skills also mean efficient teamwork which will help to create good marketing strategies.
Job Description
The Digital marketing lead must oversee all aspects of the digital marketing team including monitoring campaign budgets, reporting on the marketing campaign’s overall performance, and helping in building strategies for a lasting digital connection with consumers. Their day-to-day duties will see them researching, strategizing with other professionals, and creating content for successful campaigns.
Qualifications Required
Educational Eligibility
A Professional in the Digital Marketing Sector requires to have a Three-year college degree with majoring in business, Marketing, or any other relevant degree, such as a Bachelor of Commerce (B Com), bachelor’s in business administration, etc.Â
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If you want to have a good chance of working in a reputed organization, A master’s degree is recommendable, such as a Master of Commerce (M. Com) or MBA in Marketing. However, it is important that the Accounting professional possess at least two to three years of Experience in the Industry as a Junior Marketing Professional.
Key Result Areas(KRA)
Key Performance Indicator(KPI)
Sr. No | KRA | KPI |
1 | How many digital marketing strategies were identified and implemented in a month | No. of digital marketing strategies identified and implemented in a month |
2 | How many marketing short-term and long-range issues were addressed in a month | No. of marketing short-term and long-range issues addressed in a month |
3 | How many Goals (ROI and KPIs) have been assessed in a month | No. of Goals (ROI and KPIs) has been assessed in a month |
4 | How many trends and insights, performance based on the insights analyzed in a month | No. of trends and insights, performance based on the insights analyzed in a month |
5 | How many new and creative growth strategies through digital marketing in a month | No. of new and creative growth strategies through digital marketing in a month |
6 | How many Plans, executes, measures experiments and conversion tests have been done in a month | No. of Plans executed and measures experiments and conversion tests have been done in a month |
7 | How many team meetings with internal teams to create landing pages and optimize user experience in a month | No. of team meetings with internal teams to create landing pages and optimize user experience in a month |
8 | How many critical conversion points and drop-off points and optimizes user funnels have been created in a month | No. of critical conversion points and drop-off points and optimizes user funnels have been created in a month |
9 | How much digital marketing hiring and training are done in a month | No. of digital marketing hiring and training done in a month |
Example of KRA VS KPI Mapped in Organisation and Reporting
Sr. No | Reporting by the employee | Reporting by the employee |
1 | How many digital marketing strategies were identified and implemented in a month | No. of digital marketing strategies identified and implemented in a month=2 |
2 | How many marketing short-term and long-range issues were addressed in a month | No. of marketing short-term and long-range issues addressed in a month=3 |
3 | How many Goals (ROI and KPIs) have been assessed in a month | No. of Goals (ROI and KPIs) has been assessed in a month =2 |
4 | How many trends and insights, performance based on the insights analyzed in a month | No. of trends and insights, performance based on the insights analyzed in a month=1 |
5 | How many new and creative growth strategies through digital marketing in a month | No. of new and creative growth strategies through digital marketing in a month=5Â |
6 | How many Plans, executes, measures experiments and conversion tests have been done in a month | No. of Plans executed and measures experiments and conversion tests have been done in a month=2 |
7 | How many team meetings with internal teams to create landing pages and optimize user experience in a month | No. of team meetings with internal teams to create landing pages and optimize user experience in a month=5 |
8 | How many critical conversion points and drop-off points and optimizes user funnels have been created in a month | No. of critical conversion points and drop-off points and optimizes user funnels have been created in a month =2 |
9 | How much digital marketing hiring and training are done in a month | No. of digital marketing hiring and training done in a month =2 |
Work Environment and Schedule
As more and more Businesses are investing in digital marketing and digital media for business growth the requirement for Digital Marketing professionals is steadily on the rise. Professionals with the right skills and experience can make it big in this industry.
Salary
The salary of a Digital Marketing Lead in India can range between ₹ 3 Lakhs to ₹ 18 Lakhs with an average annual salary of ₹ 6.4 Lakhs.
Conclusion
As more and more Businesses are investing in digital marketing and digital media for business growth the requirement for Digital Marketing professionals is steadily on the rise. Professionals with the right skills and experience can make it big in this industry.
FAQs
Q1: What skills are essential for a Digital Marketing Lead?
Q2: What are the primary responsibilities of a Digital Marketing Lead?
Q3: How can one advance to a Digital Marketing Lead position?
Q4: What is the average salary for a Digital Marketing Lead?
Q5: What is the career progression for a Digital Marketing Lead?
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