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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

Digital marketing

Copywriter

Introduction
Skills Ability
job description
Qualifications required
KRA & KPI
KRA & KPI Mapped
Work Environment and Schedule
salary in India
Conclusion
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Introduction

Copywriting refers to the art of writing text for advertising or other forms of marketing. Copywriters write textual content for everything from advertisements to social media captions to well-researched articles. Copywriting is different from content writing as content writing is designed to educate or entertain, whereas copywriting is designed to increase brand awareness and ultimately persuade a person or group to take a particular action. 

Skills and Abilities

  1.  Digital Marketing: Digital Marketing skills are important if you want to become a digital Copywriter. Copywriting skills cover a set of technical abilities such as the use of  content management systems, utilizing editing software, applying basic formatting, implementing search engine optimisation (SEO) tactics and having a basic understanding of user experience (UX). Digital marketing provides a good base for these topics.
  2. Creativity: Creating copies requires strong imagination, as you may be required to create a unique slogan for an ad or write something fresh on a popular and overused topic. This helps one copywriter to distinguish themselves from the other. These skills enable copywriters to generate new ideas to promote brands and businesses.
  3. Research: Research skills refer to the gathering of information on the intended audience, competing businesses, keywords and existing copy on the topic. This helps in creating b new advertising or marketing materials and more complex writing projects like white papers or technical guides. 
  4. Writing: Writing skills help writers express their thoughts in words and make it easy for the reader to understand the message. Copywriters write a group of copy, including website, SEO, product, business-to-business (B2B), business-to-consumer (B2C), direct response, ads, social media and creative copy. Copywriters need to use the hard skill of writing in every type of copy they create.
  5. Communication skills: Copywriters often have to work with many other strategists, such as search engine optimization (SEO) experts, Content strategists, designers, and more. Therefore, good Communication skills are needed and result in efficient teamwork which will help to produce good marketing strategies.

Job Description

The professional is required to write clear, concise copy for ads and marketing materials. They work with web and graphic designers to ensure their message is clear for various mediums like an email inbox or a website landing page. They need to conduct thorough research and interviews to generate ideas to write creative copies. They also have to work with creative professionals to build marketing projects and campaigns.

Qualifications Required

Educational Eligibility

 

Key Result Areas(KRA)
Key Performance Indicator(KPI)

The Key Result Areas (KRAs) refer to a short list of overall goals that guide how the Copywriter does their job. KPIs provide targets for the Copywriter and help to assess their contribution to the marketing department. 

Example of KRA VS KPI Mapped in Organisation and Reporting

Work Environment and Schedule

Most copywriters work in an office environment. They work in a noisy environment with others when they start as freshers. They may be required to travel to cover different stories. Freelance writers can work from home while they manage their businesses. They may be required to perform under pressure to meet tight schedules.

Salary

Salary of a Copywriter in India ranges between ₹ 1.9 Lakhs to ₹ 9.6 Lakhs with an average annual salary of ₹ 4.2 Lakhs.

Freelance writers often quote their own rates based on their experience and what a client is willing to pay. The salary for copywriters fluctuates based on the types of assignments they accept.

Conclusion

There is a high demand for copywriting jobs because businesses are always looking for ways to improve their sales and marketing efforts, and one of the ways to do this is by hiring a professional copywriter. So, if you are excited about researching and writing creative content, then this role is ideal for you.

To get a Detailed Overview of the Digital Marketing Sector, Click Here.
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