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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

Digital marketing

Content Strategist

Introduction
Skills Ability
job description
Qualifications required
KRA & KPI
KRA & KPI Mapped
Work Environment and Schedule
salary in India
Conclusion
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Introduction

Content Strategists are responsible for planning, overseeing, and managing the content marketing strategy for a business. They develop, execute, and manage content strategies to attract companies’ target audiences. They also help to increase company profitability by building brand loyalty and finding ways to improve customer retention.

Skills and Abilities

  1.  Digital Marketing: The second most common technical skill for a content strategist is digital marketing and this appears on 10.0% of resumes. Digital Marketing skills are important if you want to become a digital content strategist.
  2. Content monetization skill: The content strategist must be able to plan how the content can get customers to buy the product or service and thereby earn revenue. 
  3. Excellent copywriting skills: Excellent copywriting skills are needed to plan, direct, design, and edit content that gets results. The strategist should be comfortable with laying out the existing content architecture to identify where content is located and how it functions 
  4. Communication skill: Content Strategists often have to work with many other strategists, such as search engine optimization (SEO) experts, Content Strategists, designers, and more. Therefore, good Communication skills are needed and result in efficient teamwork which will help to produce good marketing strategies.
  5. Content Management System Proficiency: The manager should be familiar with popular content management systems such as CMS Hub and WordPress because they will be directly editing the content on your company’s website. 
  6.  Content Delivery : Once the content is ready for production, the manager must have the skills to present it to the audience. The manager will have to work with other digital marketing experts on the marketing team to determine the best distribution channels.

Job Description

The job description involves planning, designing, creating, editing, and publishing relevant content based on the company’s business objectives and users’ needs. The strategist’s main job is to create a content strategy that helps to achieve business goals and to inform, entertain, inspire and engage potential customers. However, the main focus of the content strategist job description is content planning, which includes content creation, curation, planning, and research. 

Qualifications Required

Educational Eligibility

10th standard

12th standard

Graduation

Post Graduation

The candidate must have completed 10th standard from any recognized educational board.

The Candidate should then complete the HSC exam from a recognized board.

Most Content Strategists have a bachelor’s degree in digital marketing/ advertising/ mass media.

After the Candidate Completes their Graduation, they can go for a master’s degree even though it is not necessary.

The candidate should try to gain at least 50-60% marks to be eligible to enter the Commerce stream since this stream is most suitable for getting a foundation in marketing.

Content Strategist mainly prefer the commerce stream however it is not a hard and fast rule.

However it is not a hard and fast rule to hold a degree, however, most employers prefer candidates who have a degree. Certifications in marketing may also be beneficial here.

Some common master’s programs:


  • MBA Marketing
  • Masters in Digital Marketing
  • M. Com
 

The candidate should try to gain at least a minimum of 50-60% marks. Then they may  become eligible for a bachelor’s course.

After Graduation, the candidates can either look for a Job in an organization for a  Junior position or go for further learning.

To get to the position of Content Strategist one needs to have sufficient experience in the Industry, preferably a minimum of 1-4 years.

Key Result Areas(KRA)
Key Performance Indicator(KPI)

The Key Result Areas (KRAs) refer to a short list of overall goals that guide how the Content Strategist does their job.KPIs provide targets for the Content Strategist and help to assess their contribution to the marketing department. 

Sr. No

KRA

KPI

1

How much exhaustive research was performed to create customer personas in a month 

No. of exhaustive research performed to create customer personas in a month 

2

How much extensive research and analysis on consumer thoughts and trends performed in a month 

No. of extensive research and analysis on consumer thoughts and trends  performed in a month 

3

How much planning of the editorial calendar and content proposition done in a month 

No. of planning the editorial calendar and content proposition done in a month 

4

How many with content management teams, creative teams, and writers to implement the strategy 

No. of with content management teams, creative teams, and writers to implement the strategy 

5

How many editorial strategy, and content is written in a month 

No. of editorial strategy, content is written in a month 

6

How many periodic content audits

No. of periodic content audits

7

How many reports generated for tracking and calculating content ROI

No.of reports generated for tracking and calculating content ROI

8

How many content delivery and promotion activities has been done in a month 

No. of content delivery and promotion activities has been done in a month 

Example of KRA VS KPI Mapped in Organisation and Reporting

Sr. No

Reporting by the employee

Reporting by the employee



1

How much exhaustive research was performed to create customer personas in a month 

Performing exhaustive research to create customer personas in a month =12

2

How much extensive research and analysis on consumer thoughts and trends performed in a month 

Extensive research and analysis on consumer thoughts and trends  performed in a month =5

3

How much planning of the editorial calendar and content proposition done in a month 

Planning the editorial calendar and content proposition done in a month =4

4

How many with content management teams, creative teams, and writers to implement the strategy 

Content management teams, creative teams, and writers to implement the strategy = Yes Implemented with 2 teams

5

How many editorial strategy, and content is written in a month 

Editorial strategy, content is written in a month =2

6

How many periodic content audits

Periodic content audits in a month

7

How many reports generated for tracking and calculating content ROI

Reports  generated for Tracking and calculating content ROI

8

How many content delivery and promotion activities has been done in a month 

Content delivery and promotion activities has been done in a month 

Work Environment and Schedule

Usually Content Strategists work in an office environment. The working hours of the manager vary from company to company but are expected to be more than 40 per week. A content strategist’s job is not stress free. Managing strategic projects on tight schedules is not easy. Flexibility and keeping cool under pressure are also key during difficult or unpredictable times.

Salary

Salary of a Content Strategist in India ranges between ₹ 2.7 Lakhs to ₹ 14.0 Lakhs with an average annual salary of ₹ 5.5 Lakhs.

Conclusion

Since content marketing gives a high return on investment (ROI), 70% of marketers invest in content marketing. Therefore content strategists are in demand and this is an exciting and fast-paced job. Being detail-oriented and data-driven is extremely important. So, if you are excited about planning and creating content for a brand, then this role is ideal for you. 

To get a Detailed Overview of the Digital Marketing Sector, Click Here.
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