Ultimate Guide on how to become marketing representative


If you’re wondering how to become a marketing representative, you should know that a marketing representative works for a business organisation and promotes the company’s products and services to its consumers through its sales force. As any business would like to be the best in the business in their respective sectors, Marketing is one of the most essential and widely used tools to do so. The Job of a Marketing representative is more than just ensuring a good proportion of the brand image.

A marketing Representative also sometimes known as a Marketer or Marketing Coordinator is an integral part of any successful business or brand. The Marketer use many tools for promotion including, advertisements, brand promotions, etc. in order to control how a company’s products are perceived and can attract new customers. In this competitive age, The potential for the marketing industry and in turn for a Career as a Marketing representative is very high.

Do You Want to be a Marketing Representative? To build a career as a Marketing Representative you need to first understand the Job profile and responsibility of the job. This blog gives you a detailed idea of what it is like and how to become a Marketing Representative in the Marketing Industry of India.

1. IT and Computer Skills

Computer skills are very necessary for today’s day and age for any job. It is especially true for a Marketing Representative as most of the task in marketing is done digitally may that be finding out data and information, processing it, analysing it or managing the said data. Digital marketing is a big part of today’s world and one of the requirements for any marketing Representative.

2. Excellent communication and people skills

They also need to have excellent communication and people skills in order to liaise with the clients about their requirements and inform them about marketing plans, their effectiveness and the budget for the campaign. They also need to bring in new clients if necessary and also they need to convey their plans and ideas to the Managers and CEOs or any other superior officer.

3. Strong organizational and time-management abilities

Strong organizational and time-management abilities are a must as they need to be considerate of everyone’s time in the office that they are working for and manage different tasks given at the same time and finish them by the given deadline.

4. Familiarity with social media and web analytics:

One of the biggest sectors in marketing is digital marketing which revolves around social media such as Instagram, Facebook, Twitter, snap chat etc. and search engine optimisation to rank the website higher. To be good in both of these the Marketing Representative needs to be familiar with social media and web analytics. These would help them be more reputed in their career.

You can opt for Free Basic Skill Computer Courses needed for your Job Profile at

Job Description

Any Business Organisation needs to have a Market share of customers and it is the core aspect of the job of a Good Marketing Representative to Find Customers for the business. To do so they need to be in contact with all prime targeted referral sources that can give the sales team new leads to work with. They also need to Identify new referral sources to find more customers. The Marketing Representative also needs to follow up with clients who have moved on from the brand without Purchases and liaise with them to find out what their needs are in order to fulfil those needs and bring additional profit to the business. 

The Marketing Representative is also required to work closely with the marketing team as well as the sales team so that the organisation’s marketing and sales processes work smoothly for more efficiency. They are also required to create and maintain good relations with other businesses in the industry or the market as a whole and also inside the organisation.

Roles & Responsibilities

  • Prepare and maintain Communication with all prime targeted referral sources in the direction to develop new referrals
  • Identify new referral sources and follow up with moved on clients to find out the need to re-establish service.
  • Provide referral sources to the sales team using existing information on services
  • Identify appropriately community needs
  • coordinate education and program services to fulfil said identified needs
  • Develop an annual marketing plan with seniors such as the company director
  • Participate in continuous marketing and planning evaluation activities inclusive of ongoing competitive analysis
  • Involve in events and activities to promote the brand’s Independent image
  • Facilitate coordination of all marketing activities
  • Be an active part in department planning meetings as well as report information to entire program personnel on marketing issues
  • Develop messaging for every marketing communication form such as Traditional, digital, social media, etc
  • Develop and execute effective, innovative and comprehensive marketing programs and strategies
  • Look out for trends in all social media tools plus applications along with applying the main findings
  • Execute the agency’s marketing plan effectively

The Marketing Representative requires to have a Three year college degree with majoring in business, Marketing or finance preferred, such as a Bachelor of Commerce (B Com), Bachelor of Business Administration in Marketing (BBA), Bachelor of Management Studies (BMS) etc. 

If you want to have a good chance of working in a reputed organisation, A master’s degree is recommendable, such as a Master of Commerce (M. Com) or MBA in Marketing or Finance, However, it is important that the Marketing Representative possess at least two years of experience in the Marketing industry in a starting position.

If you want to work in the field of marketing time, you should take additional courses in advertising, public relations, or economics.

  • develop efficient and intuitive marketing strategies:

The Marketing And Promotions Specialist needs to create marketing strategies that work and bring in new customers for the clients and organisations that they work for.

  • Organize and oversee advertising campaigns:

A big part of the job is to create ad campaigns that funnel in leads and in turn increase sales.

  • Maintain relationships with media vendors and publishers:

Good relations are everything in a business so Maintaining relationships with media vendors and publishers is very important.

  1. Customer Count:

The more customers a business attracts through its marketing process the better, a Marketing And Promotions Specialist’s work is considered.

       2. Sales Revenue:

Sales revenue is ultimately the reason for all of your marketing efforts. And sales revenue should also be found on the Specialist dashboard and the sales team’s dashboard. 

      3. Customer Lifetime Value:

CLV is the measure of how much value the customer can bring to the Organisation for as long as that person, business or organisation remains a client

      4. Referenceable Clients:

The Marketing Manager needs to be so good at their job that their existing clients refer the organisation to their friends and family

      5. Customer Satisfaction:

One of the Performance Indicators is that the customers the Marketing And Promotions Specialist serves should be satisfied with the services that they get.

Work Environment

The majority of marketing managers operate in an office setting. They usually have their own offices, but they may be required to attend meetings in conference rooms or shared workplaces. Travelling can also be a part of the job for some Marketers.

Most of the marketers work in a usual 9 to 5 but timings may vary in different organisations.

Salary Package

The Average Salary for a Marketing Representative in India can range somewhere between 2 Lakh to 6 lakh INR per annum.

The Amount may vary through different Organisations, and cities depending on workflow and workload.

The Marketing manager’s Job is very much a Table Job where they have to work in front of the computer a majority of the time, analysing and sorting Data and Implementing their knowledge and expertise to come up with good and viable marketing strategies. The work is usually not very stressful and the pay is Moderately high and it goes upward with more experience. If you have a piece of good knowledge of marketing and business, a career as a Marketing Representative can be promising for you.

Q1: What does a Marketing Representative do?

A1: A Marketing Representative promotes a company’s products and services to its consumers through its sales force

Q2: What are the key tools used by a Marketing Representative?

A2: The key tools include advertisements, brand promotions, etc.

Q3: What is the potential for a career as a Marketing Representative?

A3: The potential for a career as a Marketing Representative is very high in this competitive age.

Q4: What do you need to understand to become a Marketing Representative?

A4: To become a Marketing Representative, you need to understand the job profile and responsibilities of the role.

Q5: Where can I get a detailed idea of how to become a Marketing Representative in India?

A5: This blog provides a detailed idea of how to become a Marketing Representative in the Marketing Industry of India.

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