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Fashion Communication

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Fashion Communication


One of the fastest expanding sub-fields in the fashion business is fashion communication. It is one of the most interesting and innovative job possibilities today since it integrates many aspects of the lifestyle business with the fashion industry. Fashion communication specialists are in high demand to create a unique and distinct brand identity that will make a big impact.

A candidate for a job in fashion communication should have excellent communication skills and a thorough understanding of current fashion and lifestyle trends. The fashion communication specialist will be expected to maintain a close watch on the latest fashion trends. Through precise communication abilities, they should be informed of the audience’s current trends.

Fashion Communication has a diverse selection of courses to choose from, each with its own set of specialties. It is available at both the undergraduate and postgraduate levels and guarantees that the curriculum is tailored to meet the needs of the industry. Admission to fashion communication programs is dependent on academic merit and performance on university admission examinations.

Indian Navy Requirements

1. Educational Requirements

You must first finish the necessary educational qualifications to work in the fashion communication industry. You can work in the fashion communication sector if you have these credentials. The following requirements must be met:

2. Soft Skills

To work in the fashion communication sector, candidates must have not just a creative mind, but also a variety of skills. Some of the most significant abilities to enter fashion communication are as follows:

This is one of the most crucial talents to have if you want to work in the fashion industry. The candidate should be able to communicate well both verbally and in writing. Clients, contractors, consumers, and vendors must all be dealt with. At the start, getting clients and convincing them that you can do a decent job necessitates effective communication. You must be able to communicate effectively with contractors and others.

Having self-assurance is certainly advantageous. A designer must always come up with fresh ideas to stay in the business. Having intrinsic self-confidence is essential because it helps a person to believe in himself. The influence of self-assurance on a designer's work may be seen at any time.

One of the primary tasks of a fashion communication professional is to keep a close eye on changing marketing trends and take appropriate action. They should be able to stay up with all fashion trends and keep themselves informed.

A candidate must be able to smoothly shift from one task to the next, ensuring that nothing is lost or neglected. You'll most likely be working on three to five seasons at any given moment. As a result, you'll have to switch tasks fast, focusing on many ideas at the same time.

Fashion Communication Eligibility

Stream Graduation/Diploma Post-graduation/ PG Diploma
Candidates must have completed Class 12th from a recognized institution. It is required to have a bachelor's degree (B.Des) or a certificate from a respected university. You must pass the relevant tests to enroll in a graduate program. A master's degree (M.Des) or a postgraduate diploma (PG Diploma) from a respected university is required. An applicant must pass the appropriate examinations before enrolling in a post-graduate program.
The aspirant needs to pass with a minimum of 45% - 60% aggregate marks. The candidate should try to pass with a minimum of 45% - 60% aggregate marks. They should pass with a minimum of 45% - 60% aggregate marks.
They have the option of studying in any field they want. They'll be allowed to seek a bachelor's degree after that. They have the option of majoring in Fashion Communication (B.Des). They will be eligible for a master's degree after that. They can pursue master's degrees in (M.Des) Fashion Communication.

Fashion Communication Courses

Undergraduate courses Postgraduate courses Diploma courses
B.Des. in Fashion Communication M..Des. in Fashion Communication Diploma in fashion communication
Bachelor of Fashion Technology (BFTech) -- PG Diploma in Fashion Communication

Fashion Communication Entrance exam

Exam name Conducting Body Exam mode Duration Exam Level
NIFT (NIFT Entrance Exam) National Institute of Fashion Technology Offline 3 hours National Level
NID DAT (NID Design Aptitude Test) National Institute of Design Offline 3 hours National Level
NPAT (NMIMS Programs After Twelfth) Narsee Monjee University Online 2 hours University Level
SOFT CET ( School of Fashion Technology Common Entrance Test) School of Fashion Technology, Pune Online 2 hours 30 minutes University Level
FDDI AIST (Footwear Design & Development Institute All India Selection Test) Footwear Design and Development Institute Offline 2 hours 30 minutes National Level
AIFD WAT (Army Institute of Fashion & Design Written Admission Test) Army Institute of Fashion and Design, Bangalore Online 3 hours University Level
Pearl Academy Entrance Exam Pearl Academy Offline 2 hours University Level
CEED (Common Entrance Exam for Design) IIT Bombay Online and Offline 3 hours National Level
SET (Symbiosis Entrance Test) Symbiosis International University Online 1 Hour 45 Minutes University Level
AIEED (All India Entrance Examination for Design) ARCH Academy of Design Online 3 hours National Level

Top colleges for studying Fashion Communication

College name Location
National Institue of Fashion Technology (NIFT) Various locations in India
Symbiosis International University Pune
Pearl Academy Various Locations in India
Amity University Noida
Footwear Design and Development Institute Noida
School of Fashion Technology Pune
Indian Institue of Fashion Technology(IIFT) Delhi
Army Institute of Fashion and Design Bangalore
JD Institue of Fashion Technology Banglore
National Institue of Design (NID) Delhi
Narsee Monjee Institute of Management Studies(NMIMS) Mumbai
International Institute of Fine Arts (IIFA) Ghaziabad

Internships for Fashion Communication graduates

Internships in fashion communication design provide you the opportunity to work from home and part-time. Internships with major fashion companies and firms are available in India for students interested in fashion communication. During their internship, students get a complete understanding of the firm as well as every aspect of current fashion trends.

Internships offer the following benefits:

  • A profession in design has a strong academic foundation, but success is contingent on practical skills.
  • An internship is a wonderful way to show off your skills, passion, and value to a potential employer.
  • If you complete an internship, you will have a higher opportunity of networking with industry leaders. It will help you advance in your profession.

The work description of Fashion Communication graduates

The people studying fashion communication needs to deliver significant fashion information to others. They work for the promotion of the fashion industry. The following are some routine tasks that every fashion communication aspirant performs-

  1. They are in charge of establishing a company’s or a client’s brand image.
  2. They should figure out the finest ways to present the client’s items in front of their target buyers.
  3. To raise brand recognition, one must investigate various PR tactics.
  4. They also engage with the media on behalf of the client or business.
  5. A fashion communication graduate must create a branding and marketing strategy for a client or organization.
  6. They also collaborate with other network partners such as designers, merchandisers, merchants, and manufacturers to coordinate.
  7. They should create layouts for design, websites, and multimedia designs.

Job profiles after studying Fashion Communication

Job name Job description
Fashion Advertiser They need to create unique marketing campaigns using digital media, radio, and video. They must promote the fashion industry's styles, trends, goods, and brands. A Fashion Advertiser is responsible for writing or supervising the creation of a marketing message.
Retail Space Designer They are in charge of selecting appropriate apparel cost-effectively by putting their methods into action to establish the project's scope of work. They also handle the finances for numerous projects and auctions and arrange the routine. They should work on many areas of retail space design and construction.
Fashion Stylist Fashion stylists are mostly employed by apparel companies in the fashion industry. A professional fashion stylist chooses appropriate clothing and accessories, as well as grooming models for appealing photoshoots.
Brand manager They want to leave a favorable and lasting impact on clients' minds about their brand. They want to enhance customer happiness through enhancing service and adding value by keeping track of market developments.
Public relations maager They should improve the organization's reputation through effective media coverage, as well as develop and administer the organization's public relations.
Graphics Designer In the fashion sector, having a professional graphics designer is critical. They are crucial in creating appealing pictures and posters to advertise companies and reach out to potential customers.
Image Consultant Image consultants advise businesses and their staff on how to improve their look. They are specialists in advising people on what style, color, and material would be ideal for their personality and body type, and how to portray themselves in public.
Visual Merchandiser Visual Merchandisers are the brains behind any brand's beautiful displays and decorations. It is done through the use of color, symmetry, presentation, and interpersonal skills to attract consumers. They successfully exhibit a product by employing the greatest retail methods that extend the product's attractiveness.
Fashion Journalist A fashion journalist's job requires a significant understanding of the fashion industry. They should keep themselves informed about current fashion trends. The majority of fashion journalists' time is spent on research, event planning, and fact-checking. They also create material for ads and print publications.
Fashion Photographer Fashion photographers share their ideas for effectively displaying apparel companies in advertising campaigns, catalogs, and magazines. They also make certain that the ideal picture is accurately conveyed. Through their photoshoots, they hope to promote the newest clothing trends and other items in creative and new ways.
Design Assistant A design assistant's responsibilities include creating technical drawings, explaining new ideas to designers, locating fabric sources, and obtaining client approval for designs.
Art Director Art directors are in charge of determining the best visual representation of a particular topic. Art directors are in charge of developing material for a fashion brand or magazine. They also need to communicate the client's intended message to customers through well-designed content.
Fashion Marketing Manager A fashion marketing manager brings fashion and business together by using efficient marketing tactics to increase product sales.
Event Manager An event manager's job is to promote consumer involvement by efficiently organizing corporate events through well-planned tactics. An event manager is also required to contribute ideas for the event's decorating, theme, and props.

Top recruiters of Fashion Communication students

The following are some companies that hire graduates of fashion communication-

  1. NDTV
  2. MTV
  3. Tommy Hilfiger
  4. Christain Dior
  5. Marie Claire
  6. Fab India
  7. Lopez Design
  8. Asian Age
  9. Marks & Spencer
  10. Madura Garments
  11. Shoppers Stop
  12. Headlines Today
  13. Liberty
  14. Freelook
  15. Images

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