Social media is used to keep in touch and share information with friends and extended family. With the huge amount of information stored and shared online, social media security is more important than anything else. Social media has made the world a more connected place, all those connections also create unknown access to people’s and business information. Always protect social media accounts against some of the common social media security threats. Social media security is the process of analyzing social media data to protect against social media security threats and business threats. Every industry faces a unique set of risks on social which puts organizations in the center of controversy. Social media security is most important for modern business success.
Examples of Social Media Security Threats
Posting links on social media to direct people to websites that will download
malware. Creating and using fake accounts to post fake promotions or discounts that set customers up for phishing scams. Communicate false information to manipulate a company’s stock price. Build an unauthorized brand-related profile to sell it to the organization that wants control over their legal data.
Social Media Security Tips
- Establish an Official Social Media Policy
Set up an official social media policy and makes sure it is communicated across the whole organization. This is a document that makes an outline, how your organization and employees should connect themselves when engaging in social media activity in some limitations towards business-related posts.
- Change Social Media Account Passwords Monthly
Try to change the password every month’s end with more complexity. Never use your birth dates and names as a password.
- Use at least a two-step authentication method
The two-step authentication method for an account is an increasingly common secure login method that requires users to take at least “two steps” to verify their identity before they gain access to an account. It involves first password verification and then code text.
- Put someone in charge
A key-person as the eyes and ears of social media presence can go a long way to reduce risks. This key person should own social media policy, monitor a brand’s social presence, and determine who has publishing access.
- Invest in Security Technology
Security technology or software will automatically alert you of security risks. It alerts you to dangerous, threatening, or offensive content targeting brand, malicious links posted on social account and also helps protect against hacking and phishing attacks.
- Perform a Regular Audit
Performing regular audits of social media security measures will help keep ahead of the hackers. Check elements such as current privacy/ security settings, user access, use publishing privileges, and current security threats.
- Close those Accounts that are No Longer Used
Close all accounts that are not in use, to avoid them being hacked and used to access and compromise active accounts.
- Set up an approval process
Organize an approval process for all social media posts across all brand-related accounts.
Social media security attacks can happen at any time, so having a social media security is the best way to protect data.