SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website to users of a web search engine. SEO includes tasks like creating high-quality content, optimizing content around specific keywords, and building backlinks.
What are the SEO Trends in 2020?
- Search Intent and Code Optimization
Nowadays, it’s not enough to throw a few keywords into a content post and expect it to show up in top search pages. Search intent optimization is all about giving the best answer exactly the way the target customer needs it.
- Video Content Optimization
Video content optimization, optimization is done for video to be indexed and rank on the search engine results pages for relevant keyword searches. It refers to a set of technologies to improve the consumer viewing experience by reducing video start times or re-buffering events.
- Increased Social Media Indexing to Boost Organic SEO
The SEO trends focus more on creating content that satisfies the intent of a search due to the content marketing industry is set to become a $300 billion industry by 2020. Because when content creators focus on the customer, content development is done not just to rank on search engines, but to provide value.
- Optimizing CTR for Google Rankbrain
Website’s Click-Through-Rate (CTR) is an important factor in deciding whether the content is relevant to the user’s search or not. If a user does not click on the website link when it shows up on SERPs for a particular keyword, then Google thinks that the website is not relevant for that keyword. This turns into Google drops ranking of that website.
- Think Mobile first for Google’s Mobile-First Index
In 2020 it is of high importance to create consistent content from mobile to desktop. So when Google figures out that a person has a mobile-friendly website up and running, then Google prefers to show that website higher than the websites that are not mobile-Friendly.
GlobReach is a leading Digital Marketing Company in Vasai who provides the best SEO services. GlobReach provides services like Strategy, Website Structure, Site Speed, Mobile Optimization, Structured Metadata, and Topical Keyword Usage. They work with the aim that your website gain more targeted web traffic, improve search engine rankings and reduce dependency on Pay-Per-Click marketing (PPC).
SEO is a really cost-effective strategy for digitally marketing your product/service and offers a better return on investment (ROI).
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