What is PPC?

PPC stands for Pay-Per-Click. PPC is a model of internet marketing in which advertisers pay an amount each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. When a person searches on a keyword that is related to their business offering PPC allows advertisers to bid for ad placement in a search engine’s sponsored links 

Advantages of PPC 

  • PPC Contributes to Business Goals

It can help to archive a vast number of business and marketing goals. These goals range from high-level brand exposure to a hot e-commerce sale. PPC can support many areas of sales funnel. 

  • PPC is Measurable and Trackable

PPC Advertising runs through Google Ads so it’s easy to measure and track. When a person sends PPC traffic to dedicated landing pages and tracks it all the way to conversion using Google Analytics, a person is able to clearly see what are the expense and what is driven in terms of end goals. 

  • Quick Entry

In PPC marketing, anyone can get up and run quickly with a little bit of optimization, no matter how much they are behind their competitors. Also, PPC lets the user quickly cast a wide net to find new prospects and customers. 

  • You’re in Control

You ultimately get control over a wide range of options for how to reach potential customers. There is not a long cycle from edit to deployment and if an ad stinks, one can pull it without having to let it finish out a contracted media cycle. 

  • A Wealth of Marketing Data

There is a lot of data and performance information directly available in Google ads, but the value of information gained goes beyond just PPC performance. 

PPC Trends 2020

  • PPC Automation

Now reach the target audience when they’re ready to buy through automation and AI. Identifying the best possible audience for the campaign is an exciting prospect. 

  • Artificial Intelligence

Artificial Intelligence (AI) is an exciting development involvement in all areas of Digital Marketing. The prospect of AI automation taking care of the repetitive daily tasks, freeing up time to focus on strategy, and testing.

  • Video Advertising 

Videos are now king because an average user will spend 88% more time on a website with video than one without. A video is a fantastic resource for businesses to utilize and it will continue to dominate the market in 2020.

  • Responsive Search Ads

To find the most popular combinations for the target audience and their search term, responsive search ads adapt to device widths and let’s google automatically test 15 different headlines and four descriptions AI. 

GlobReach is a digital marketing company in Vasai, which provides excellent PPC services by expanding the website traffic and creating Brand Awareness for Business by capturing the attention of clients. 

To know more about GlobReach PPC services visit on or contact on 8149688117