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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

MARKET RESEARCH

Marketing Executive

Introduction
Skills required
Job Description
Job role and Responsibilities
​Eligibility
Key Result Areas to deliver
Key Performance Indicators
Work environment and schedule
Salary package
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Marketing Executive

Introduction

Marketing Executives are involved in developing marketing campaigns to promote a service, product, event or campaign and they are sometimes referred to as marketing officers or marketing coordinators. depending on the type and size of the organisation and sector they work for, the work of a marketing executive varies. The Role of a Marketing Executive is broadly consisting of planning, organising events, sponsorship, advertising, public relations and research. While the core focus is on selling a product, a service or raising awareness of an issue that affects the public.

Marketing is a big industry in today’s world and anyone involved in the sector surely has a good and potential career scope. 

Do You Want to be a Marketing Executive?

To build a career as a Marketing Executive you need to first understand the Job profile and responsibility of the job

This blog gives you a detailed idea of what it is like to become a Marketing Executive in the Marketing Industry of India.

  1. IT and Computer Skills:

Computer skills are very necessary for today’s day and age for any job. It is especially true for a Marketing executive as most of the task in marketing is done digitally may that be finding out data and information, processing it, analysing it or managing the said data. Digital marketing is a big part of today’s world and one of the requirements for any marketing executive.

        2. Excellent communication and people skills:

They also need to have excellent communication and people skills in order to liaise with the clients about their requirements and inform them about marketing plans, their effectiveness and the budget for the campaign. They also need to bring in new clients if necessary and also they need to convey their plans and ideas to the Managers and CEOs or any other superior officer.

         3. Strong organizational and time-management abilities:

Strong organizational and time-management abilities are a must as they need to be considerate of everyone’s time in the office that they are working for and manage different tasks given at the same time and finish them by the given deadline.

         4. Familiarity with social media and web analytics:

One of the biggest sectors in marketing is digital marketing which revolves around social media such as Instagram, Facebook, Twitter, snap chat etc. and search engine optimisation to rank the website higher. To be good in both of these the Marketing Executive needs to be familiar with social media and web analytics. These would help them be more reputed in their career.

Job Description

A marketing executive is a person who will help with marketing projects for the organisation they work for. According to trends and consumer requirements, They will plan creative campaigns and promotional events that can make a difference in the company’s performance. The ideal candidate will be enthusiastic about the “art” of marketing and possess a wealth of ideas for developing effective tactics. They must put forth a powerful armoury of techniques and methods to advertise the organisation’s products, services, and public image. Their goal is to reach out to the market and cultivate customer interest in our products and services in ways that will help us maintain our reputation and expand.

Job Roles and Responsibilities

  • Create and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising and communication campaigns, exhibitions and promotional events such as social media, TV etc.
  • They need to Conduct market research and analysis to evaluate trends in the market, brand awareness and competition ventures
  • Initiate and control surveys and feedback to assess customer requirements and dedication
  • Creating material for diverse marketing distributions such as brochures, press releases, website material etc
  • Maintain good as well as strong relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of various marketing campaigns using various metrics and submit reports of performance to clients or superiors
  • Collaborate with managers in preparing marketing budgets and monitoring expenses
  • Preparing and delivering marketing plans that fit the objectives
  • Liaising with events coordinators to maximise visibility at conferences, receptions and exhibitions
  • They also are responsible for monitoring competitor activity and generating leads for products and services
The Marketing Executive requires to have a Three year college degree with majoring in business, Marketing or finance preferred, such as a Bachelor of Commerce (B Com), Bachelor of Business Administration in Marketing (BBA), Bachelor of Management Studies (BMS) etc.  If you want to have a good chance of working in a reputed organisation, A master’s degree is recommendable, such as a Master of Commerce (M. Com) or MBA in Marketing or Finance, However, it is important that the Marketing executive possess at least two years of experience in the Marketing industry in a starting position.
  • develop efficient and intuitive marketing strategies:

The Marketing Executive needs to create marketing strategies that work and bring in new customers for the clients and organisation that they work for.

  • Organize and oversee advertising campaigns:

A big part of the job is to create ad campaigns that funnel in leads and in turn increase sales.

  • Maintain relationships with media vendors and publishers:

Good relations are everything in a business so Maintaining relationships with media vendors and publishers is very important.

  1. Customer Count:

If having fewer customers means that you’re swapping out low-spenders for more profitable customers, that’s good for the business.

       2. Sales Revenue:

Sales revenue is ultimately the reason for all of your marketing efforts. And sales revenue should also be found on the executive dashboard and the sales team’s dashboard. 

     3. Customer Lifetime Value:

CLV is the measure of how much value the customer can bring to the Organisation for as long as that person, business or organisation remains a client 

      4. Referenceable Clients:

The Marketing Manager needs to be so good at their job that their existing clients refer the organisation to their friends and family

      5. Customer Satisfaction:

One of the Performance Indicators is that the customers the Marketing Executive serves should be satisfied with the services that they get.

Work Environment and Schedule

Marketing executives often work a traditional ‘nine-to-five’ day, though they may be needed to work on major projects or attend events outside of normal business hours on occasion.

Other than that Part-time work is possible. Short-term contracts are also available, generally through recruitment agencies.

Salary package

The Average Salary for a Marketing Executive in India can range somewhere between 2 Lakh to 6 lakh INR per annum.

The Amount may vary through different Organisations, and cities depending on workflow and workload.

The Marketing manager’s Job is very much a Table Job where they have to work in front of the computer a majority of the time, analysing and sorting Data and Implementing their knowledge and expertise to come up with good and viable marketing strategies. The work is usually not very stressful and the pay is Moderately high and it goes upward with more experience. If you have a piece of good knowledge of marketing and business, a career as a Marketing executive can be promising for you.

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