JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

MARKET RESEARCH

Expert Marketing Strategist

Introduction

The marketing strategist needs to be an insightful and goal-driven person who performs essential research needed to create an impactful marketing strategy. The Marketing strategist is required to do various tasks throughout the working days such as developing, implementing, and tracking marketing strategies online and elsewhere such as in print and television media.

They will also be working closely with the sales department of the company to develop a pricing strategy that will help the company maximize profits and market share. They will also be in charge of planning company conferences, trade shows, and major events that will further help the company’s marketing process.

The Marketing strategist leads the marketing department and is responsible for setting specific objectives to develop a cohesive and profitable marketing strategy that will help the company grow. At the core of it all, the Marketing strategist works towards one goal which is increasing the market share and ensuring brand consistency.

Skills and Abilities

1. IT and Computer Skills

Computer skills are very necessary for today’s day and age for any job. It is especially true for a Marketing Strategist as most of the task in marketing is done digitally may that be finding out data and information, processing it, analysing it or managing the said data. Digital marketing is a big part of today’s world and one of the requirements for any marketing Strategist.

2. Excellent communication and people skills

They also need to have excellent communication and people skills in order to liaise with the clients about their requirements and inform them about marketing plans, their effectiveness and the budget for the campaign. They also need to bring in new clients if necessary and also they need to convey their plans and ideas to the Strategists and CEOs or any other superior Strategists.

3. Strong organizational and time-management abilities

Strong organizational and time-management abilities are a must as they need to be considerate of everyone’s time in the office that they are working for and manage different tasks given at the same time and finish them by the given deadline.

4. Familiarity with social media and web analytics

One of the biggest sectors in marketing is digital marketing which revolves around social media such as Instagram, Facebook, Twitter, snap chat etc. and Search Engine Optimisation to rank the website higher. To be good in both of these the Marketing Strategist needs to be familiar with social media and web analytics. These would help them be more reputed in their career.

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Roles and Responsibilities

Set Marketing Goals that are realistic and achievable
Create and implement marketing strategies that are in line with the business’s vision and mission
Develop digital campaigns to increase the traffic on the company’s website
Analyze sales and marketing benchmarks
Analyse the data to find out market trends before hand
identify new opportunities by conducting research in the market
Come up with innovative ideas to promote the brand and its products and services
Manage advertising and everything related to it
Make sure that the voice of the brand is consistent throughout all of the marketing channels
Listen to customer feedback and make sure the clients are satisfied
Liaise with internal teams in order to ensure the brand is consistency
Establish a strong and long term presence in the market as well as on the internet

Eligibility

The Marketing Strategist requires to have a Three year college degree with majoring in business, Marketing or finance preferred, such as a Bachelor of Commerce (B Com), Bachelor of Business Administration in Marketing (BBA), Bachelor of Management Studies (BMS) etc.

If you want to have a good chance of working in a reputed organisation, A master’s degree is recommendable, such as a Master of Commerce (M. Com) or MBA in Marketing or Finance, However, it is important that the Marketing Strategist possess at least two years of experience in the Marketing industry in a starting position.

Key Result Areas

develop efficient and intuitive marketing strategies:

The Marketing Strategist needs to create marketing strategies that work and bring in new customers for the clients and organisations that they work for.

Organize and oversee advertising campaigns:

A big part of the job is to create ad campaigns that funnel in leads and in turn increase sales.

Maintain relationships with media vendors and publishers:

Good relations are everything in a business so Maintaining relationships with media vendors and publishers is very important.

Key Performance Indicators

1. Customer Count:

The more customers a business attracts through its marketing process the better, a Marketing Strategist’s work is considered.

2. Sales Revenue:

Sales revenue is ultimately the reason for all of your marketing efforts. And sales revenue should also be found on the Strategist’s dashboard and the sales team’s dashboard.

3. Customer Lifetime Value:

CLV is the measure of how much value the customer can bring to the Organisation for as long as that person, business or organisation remains a client

4. Referenceable Clients:

The Marketing Strategist needs to be so good at their job that their existing clients refer the organisation to their friends and family

5. Customer Satisfaction:

One of the Performance Indicators is that the customers the Marketing Strategist serves should be satisfied with the services that they get.

Work Environment

Marketing strategists often work a traditional 9 to 5 day, though they may be needed to work on major projects or attend events outside of normal business hours on occasion.

They need to handle other members of the marketing and sales team and executives that are working under them. Their work is mostly a desk job where they work from behind a computer screen or files.

Salary Package

The Average Salary for a Marketing strategist in India can range somewhere between 5 Lakh to 30 lakh INR per annum.

The Amount may vary through different Organisations, and cities depending on workflow and workload.

Conclusion

The Marketing Strategist’s job is very much a Table Job where they have to work in front of the computer a majority of the time, analysing and sorting Data and Implementing their knowledge and expertise to come up with good and viable marketing strategies. The work is usually not very stressful and the pay is Moderately high and it goes upward with more experience. If you have a piece of good knowledge of marketing and business, a career as a Marketing Strategist can be promising for you.

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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

MARKET RESEARCH

Expert Marketing Strategist

Introduction