JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

DIGITAL MARKETING

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Introduction

The Managerial position for digital marketing is the highest position in a digital marketing team. The Manager has to plan and manage online marketing campaigns for the success of the business. They also need to demonstrate excellent interpersonal and analytical skills to promote a company’s brand, products and services. 

Skills and Abilities

 These skills are among the top requirements for a Digital Marketing Manager. Strategic thinking is necessary to understand the target audience, develop suitable marketing mix for the purpose of increasing market share and profitability.

Without a Doubt, SEO is the most important skill to have for a Digital Marketing Manager as it will help increase traffic to the website. Their responsibility of improving the performance of a website depends on their proficiency with SEO techniques.

 This is another skill that a person must have to become a successful Digital Marketing Manager as these skills will help them to engage effectively with their target audience and will help build brand image.

This skill refers to the ability to collect and analyze large amounts of data in order to reach a conclusion on different topics subjecting to the data. A Digital Marketing Manager can use Data analyses to evaluate the results of the ongoing and finished campaigns.

The Digital Marketing Manager is required to give instruction and explain concepts to the juniors, other members of the team and build strategies for understanding customers so therefore  good communication skills are necessary. Good Communication skills also mean efficient teamwork which will help to create good marketing strategies.

Job Description

The manager must oversee all aspects of the digital marketing team including monitoring campaign budgets, reporting on marketing campaign’s overall performance and help in building strategies for a lasting digital connection with consumers. The individual must use SEO tools like Google Adwords to optimize online adverts and will have to promote and monitor the company’s presence on social media.

Qualifications required

Educational Eligibility 

 

After 10th

After 12th

Graduation

Post Graduation

The candidate must have completed 10th standard from any recognized educational board.

The Candidate should then complete the HSC exam from a recognized board.

Most Digital Marketing Managers have a bachelor’s degree in business, marketing or information technology or mass media

After the Candidate Completes their Graduation, they can go for a masters degree that will help them broaden their career.

The candidate should try to gain at least a minimum of 50-60% marks to be eligible to enter the Commerce stream since this stream is most suitable for getting a foundation in marketing.

Digital Marketing Manager appears in the commerce stream however it is not a hard and fast rule.

However it is not a hard and fast rule to hold a degree, the basic requirement is to be familiar with the SEO Standards of the Market.

  • MBA Marketing
  • Masters in Digital Marketing
  • M. Com

These are some of the popular master’s degrees.

 

The candidate should try to gain at least a minimum of 50-60% marks. Then they may  become eligible for a bachelor’s course.

After Graduation the candidates can either look for a Job in an organization for a  Junior position or go for further learning.

To get to the position of Digital Marketing Manager one needs to have sufficient experience in the Industry.

Key Result Areas(KRA)
Key Performance Indicator(KPI)

Example of KRA VS KPI Mapped in Organisation and Reporting

Work Environment and Schedule

Usually Digital Marketing Manager works in an office environment and their job is a desk Job, however, it is not uncommon for them to travel to meet with sales representatives and clients. The working hours of marketing managers vary from company to company and also the kind of project they are working on. The marketing managers may have really tight schedules. They may only be able to  take a break between the two marketing campaigns.

Salary

Salary of a Digital Marketing Manager in India can range between ₹ 3 Lakhs to ₹ 18 Lakhs with an average annual salary of ₹ 6.4 Lakhs.

Conclusion

In today’s digital world where about 63% of the global population has access to the internet, digital marketing is a highly demanded skill by employers (according to a recent LinkedIn report).The position of Digital Marketing Manager is one that provides the interested candidate with wide exposure and opportunity in the marketing field.  

Visit Hrishi Online Buddhi Today,

Enroll in Government Certified Digital Marketing Certification courses,

https://www.hrishionlinebuddhi.com/s/store/courses/Digital%20Marketing

Take Career FREE Counselling

Looking for the right job??

Didn't find the right info?? Looking for a specific topics??

Explore Job Opportunities