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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

Graphic Designing

Graphic designer: Job description, qualification, KRA, KPI, and more

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Introduction

Graphic designers create posters, websites, logos, brochures, magazines, and many other materials to communicate ideas and information visually with the help of computers. They are also called graphic artists. A graphic designer can work as a web designer, graphic illustrator, animator, or product developer.

Skills and Abilities

Knowing how to use Adobe's Creative Suite—specifically Adobe Illustrator, InDesign, and Photoshop—is a basic requirement for many graphic design jobs. Knowledge of software programs is also essential for computer graphic designers as they use such programs to create their work. This involves photo rendering, editing, and designing applications. Canva is also used by fresher graphic designers.

Communication skills are important in graphic design as it allows designers to explain a message or concept to the public or their team. For example, designers can use this skill to design artwork with a team and help their team members understand their idea for the piece. They use these skills to explain visual concepts to their clients or when meeting with their team to discuss design assignments.

Understanding color theory is valuable to graphic designers. It can help to create a brand or identity for a business. For example, the color green often represents freshness/ life and the color red often represents passion or anger, or heat. It can be used to create visually pleasing designs that draw the attention of the general public.

Creativity is one of the highly important graphic design skills. Having a visual eye and good attention to detail is essential no matter what medium you work in.

Job Description

The job description involves the entire process of visualizing and creating graphics including illustrations, logos, layouts, and photos. The artist will be required to shape the visual aspects of websites, books, magazines, product packaging, exhibitions, and more. They are expected to use special software like Adobe Creative Suite to help use colors, text, images, and symbols to assist with their company’s design process and make communications easier to understand for all audiences. 

Key Result Areas(KRA)
Key Performance Indicator(KPI)

The Key Result Areas (KRAs) refer to a short list of overall goals that guide how Graphic designer does their job. KPIs provide targets for the web developer and help to assess their contribution to their employer.

SR.NO KRA KPI
1 How many design briefs and determine requirements are done in a month No. of design briefs and determine requirements are done in a month
2 How many projects and defined budget constraints are executed in a month No. of projects and define budget constraints executed in a month
3 How many concept based visuals based on requirements are created in a month No. of concept-based visuals based on requirements created in a month
4 How many rough drafts and present ideas for new clients are done in a month No. of rough drafts and present ideas for new clients done in a month
5 How many illustrations, logos and other designs using software or by hand created in a month Elaborate the tasks done with copywriters and creative director to produce final design No. of illustrations, logos, and other designs using software or by hand created in a month elaborate on the tasks done with copywriters and the creative director to produce the final design: Task 1 Explanation, Task 2 Explanation:
6 How many test graphics created across various media No. of test graphics created across various media
7 How many designs feedback collected No. of designs feedback collected
8 How many final graphics and layouts were created in a month No. of final graphics and layouts created in a month

Example of KRA VS KPI Mapped in Organisation and Reporting

SR.NO Reporting By employee Employee Reporting
1 How many Design briefs and determine requirements are done in a month Design briefs and determine requirements are done in a month:10
2 How many projects and defined budget constraints are executed in a month projects and define budget constraints executed in a month :3
3 How many concept based visuals based on requirements are created in a month Concept-based visuals based on requirements created in a month:2
4 How many rough drafts and present ideas for new clients are done in a month Rough drafts and present ideas for new clients done in a month :3
5 How many illustrations, logos and other designs using software or by hand created in a month elaborate the tasks done with copywriters and creative director to produce final design Illustrations, logos and other designs using software or by hand created in a month:5
6 How many Test graphics created across various media Test graphics created across various media:8
7 How many designs feedback collected Designs feedback collected: 15
8 How many final graphics and layouts created in a month Final graphics and layouts created in a month:27

Graphic designers work in specialized design services, publishing, advertising, public relations, and related services industries. They work indoors in a studio where they have access to drafting tables and computers. 

Salary

Salary of a Graphic designer in India ranges between 1.0 Lakhs to 6.1 Lakhs with an average annual salary of 3.0 Lakhs. 

Conclusion

The graphic designing role involves a lot of creativity and technical knowledge about designing software. If you are excited about designing and interested in art then this role is ideal for you. They can design graphics for newsletters, social media, company ads, etc.

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