The landscape of digital marketing is continuously evolving. It has become a prime source of bringing business through the internet! In this blog post, learn about What is Digital Marketing, its Types, and how Hrishi Computer Education offers Digital Marketing Course.
What is Digital Marketing?
Digital Marketing / Online Marketing / Internet Marketing refers to advertising delivered through digital channels like mobile apps, search engines, social media, websites, etc. Examples of Digital Marketing include:
- Affiliate Marketing
- Content Marketing
- Email Marketing
- Graphic Designing
- Pay Per Click Advertising (PPC)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
Types of Digital Marketing
.1. Affiliate Marketing
Affiliate Marketing refers to the action or procedure through which an affiliate earns a commission for marketing another person’s or company’s products. An affiliate clearly finds a product they like, then promotes that product to earn chunk of profits from each sale they make. These sales are tracked from one website to another via affiliate links.
Blogging is the act of writing in a blog. A blog is a type of website that contains blog content, by one or multiple users, often relevant to a specific topic. Blog content is often referred to as blog posts or entries. There are tons of blogs on the internet that produce a lot of informational, conversational, and thought-leadership style content. For more information, view our article on “Blogging”.
3. Content Marketing
Content Marketing is the process of creating and delivering consistent, valuable, and relevant content to acquire, attract, and engage your audience. By creating and distributing content that buyers find convenient, marketers increase their preference and brand awareness by establishing a relationship of trust with clients as they move through the sales funnel.
4. Email Marketing
Email Marketing is a digital marketing strategy that is highly effective for sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. Most digital marketers utilize email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.
5. Graphic Designing
Graphic Designing defines the practice and art of planning and projecting experiences and ideas with textual and visual content. It includes a creative and systematic plan to solve a problem or attain certain objectives, with the use of symbols, words or images.
The various elements used in graphic designing include:
1. Pay Per Click Advertising (PPC)
Pay Per Click Advertising (PPC) refers to the process wherein you pay for every user who clicks on an advertisement. A great example of PPC would be Google AdWords (also called paid search advertising) and Facebook Ads (known as paid social media advertising).
2. Search Engine Optimization (SEO)
To show up at the top of Search Engine Result Pages (SERPs) without payment, utilizing Search Engine Optimization (SEO) is the best digital marketing strategy to rank pages or blog posts on your site organically. Getting a page rank normally takes quite some effort and time.
3. Social Media Marketing (SMM)
Social Media Marketing (SMM) is an organic (free) approach where social media channels such as Facebook, Instagram, and Twitter are utilized to market your business brand, products and services. Similar to Search Engine Optimization (SEO), marketing your business organically on social media takes quite a bit of time and effort, but it can deliver much cheaper results in the long run.
How Hrishi Computer Education offers Digital Marketing Course
Hrishi Computer Education provides the Best Digital Marketing Course in Vasai. Our institute specializes in teaching different Digital Marketing modules. The modules comprise Affiliate Marketing, Blogging, Content Marketing, Email Marketing, Graphic Designing, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), and Social Media Marketing (SMM).
With experienced faculties and best infrastructure not only candidates / students benefit from learning awesome tips and tricks of complex Digital Marketing concepts but they are also offered industry level teaching with undivided attention and supportive guidance.
For more info about the Digital Marketing Course visit us.
To book your “FREE DEMO session”, Contact: 8149588117 / 8149688117